Jean-Claude M. KikongiHow history still needs to be madeWe might not be suffering what our forefathers had to go through to get to where we are. But wars are still fought today. And we still…Nov 11, 2020Nov 11, 2020
Jean-Claude M. KikongiHow it’s about time marketers realize “purpose” is just a pile of BSBefore it was just a POV. Now, it’s personal.Jun 19, 2020Jun 19, 2020
Jean-Claude M. KikongiHow the act of briefing is best understood as delegationYou won’t be doing the work (you can’t). Act accordingly.Jun 5, 2020Jun 5, 2020
Jean-Claude M. KikongiHow what your audience wants isn’t always what you should give themA light reflexion on the limits of consumer centricityAug 9, 2019Aug 9, 2019
Jean-Claude M. KikongiHow what’s good for the corporation isn’t necessarily what’s good for you…This, below, is my official employee picture at Cossette.Jul 31, 2019Jul 31, 2019
Jean-Claude M. KikongiHow conviction is better than cautionA tell of favoring momentum towards a vision VS holding back in the face of uncertainties.Mar 11, 2019Mar 11, 2019
Jean-Claude M. KikongiHow no matter what, the past is better left behind, and future is best embracedA reflection on birthdays and embracing how digital has changed our lives.Sep 17, 2018Sep 17, 2018
Jean-Claude M. KikongiHow digital actually brought us back to simpler timesLong ago, selling a good product wasn’t enough: you also needed great service, and to be a good person. Digital brought us right back to…Jun 21, 2018Jun 21, 2018
Jean-Claude M. KikongiHow the flaws in our tools is no excuse for “lazy or imprecise interpretations”I didn’t grow up surrounded by millions of people. Working in advertising while being from a smaller place, I’ve always felt a duty to…Jun 7, 2018Jun 7, 2018
Jean-Claude M. KikongiOf Priests and Prophets (part 2), or how we should embrace our inner JesterIf you’ve read my last post, you know that both recent events and fond memories of past Easter weekends got me thinking about our role as…Apr 17, 2018Apr 17, 2018
