Jean-Claude M. KikongiHow history still needs to be madeWe might not be suffering what our forefathers had to go through to get to where we are. But wars are still fought today. And we still…4 min read·Nov 11, 2020----
Jean-Claude M. KikongiHow it’s about time marketers realize “purpose” is just a pile of BSBefore it was just a POV. Now, it’s personal.5 min read·Jun 19, 2020----
Jean-Claude M. KikongiHow the act of briefing is best understood as delegationYou won’t be doing the work (you can’t). Act accordingly.6 min read·Jun 5, 2020----
Jean-Claude M. KikongiHow what your audience wants isn’t always what you should give themA light reflexion on the limits of consumer centricity4 min read·Aug 9, 2019----
Jean-Claude M. KikongiHow what’s good for the corporation isn’t necessarily what’s good for you…This, below, is my official employee picture at Cossette.2 min read·Jul 31, 2019----
Jean-Claude M. KikongiHow conviction is better than cautionA tell of favoring momentum towards a vision VS holding back in the face of uncertainties.6 min read·Mar 11, 2019----
Jean-Claude M. KikongiHow no matter what, the past is better left behind, and future is best embracedA reflection on birthdays and embracing how digital has changed our lives.3 min read·Sep 17, 2018----
Jean-Claude M. KikongiHow digital actually brought us back to simpler timesLong ago, selling a good product wasn’t enough: you also needed great service, and to be a good person. Digital brought us right back to…3 min read·Jun 21, 2018----
Jean-Claude M. KikongiHow the flaws in our tools is no excuse for “lazy or imprecise interpretations”I didn’t grow up surrounded by millions of people. Working in advertising while being from a smaller place, I’ve always felt a duty to…5 min read·Jun 7, 2018----
Jean-Claude M. KikongiOf Priests and Prophets (part 2), or how we should embrace our inner JesterIf you’ve read my last post, you know that both recent events and fond memories of past Easter weekends got me thinking about our role as…5 min read·Apr 17, 2018----